The first ever BMW iX
A vision is turning into reality, as the BMW Vision iNEXT becomes the BMW iX.
With a year still to go before its market launch at the end of 2021, the BMW Group is providing a first look ahead to the future BMW iX, which is currently still in the series development phase. The BMW iX is the first model based on a new, modular, scalable future toolkit developed by the BMW Group and focused on a fresh interpretation of design, sustainability, driving pleasure, versatility and luxury. Conceived from the outset for purely electric mobility, the iX sees BMW redefining the successful Sports Activity Vehicle (SAV) concept.
The BMW iX harnesses the latest innovations in the fields of electrification, automated driving and connectivity to deliver a mobility experience which puts people more than ever at its heart. To this end, its design has been developed from the inside out.
The BMW iX has been created to provide quality of life and wellbeing for drivers and passengers. The clear and minimalist design of its exterior showcases a new form of mobility geared squarely to the needs of the vehicle’s occupants. Its interior offers those on board innovative options for using the time during a journey – and enjoying relaxation, safety, security, and a new form of luxury in the process.
“WORKSHOP FOR THE FUTURE”
The design and technology of the BMW iX form an overall package that lays the foundations for what is in many respects a new kind of driving experience. In so doing, it comprehensively embodies the character of the BMW i brand, whose mission is to transform personal mobility. BMW i plays a central role at the BMW Group as a “workshop for the future” and driver of innovation across the company.
“The BMW Group is constantly striving to reinvent itself. That is a central element of our corporate strategy,” says Oliver Zipse, chairman of the board of management of BMW AG. “The BMW iX expresses this approach in an extremely concentrated form.”
The BMW iX will go into production at BMW Group Plant Dingolfing from the second half of 2021 as the BMW Group’s new technology flagship. It brings together the company’s latest developments in the strategic innovation fields of Design, Automated Driving, Connectivity, Electrification and Services. Added to which, the vehicle concept and design of the BMW iX are rooted in an all-embracing approach to sustainability. This is reflected in areas of the car such as its optimised aerodynamics, intelligent lightweight design and extensive use of natural and recycled materials, which help to create a cutting-edge sense of luxury and comprehensive feeling of wellbeing on board.
FRESH DESIGN FOR A NEW DRIVING EXPERIENCE
The BMW iX is leading the way for a future generation of cars with which the company is redefining sustainability, driving pleasure and what it means to be premium. This trailblazing character is clearly expressed in the car’s design. It provides the basis for a new kind of driving experience in which familiarity, relaxation and self-determination are the dominant themes.
The exterior of the BMW iX represents a distinctive re-imagining of the powerful proportions of a large BMW SAV. The BMW iX is comparable with the BMW X5 in length and width, and is almost the same height as the BMW X6 on account of its flowing roofline. The size of its wheels, meanwhile, brings to mind the BMW X7.
FRONT END: EXPRESSIVE, VERTICAL KIDNEY GRILLE SERVES AS AN INTELLIGENCE PANEL
At the centre of the front end stands the prominent, vertically emphasised kidney grille. Since the electric drive system of the BMW iX requires only a small amount of cooling air, the kidney grille is completely blanked off. Its role has duly turned digital and here it functions as an intelligence panel. Camera technology, radar functions and other sensors are integrated seamlessly into the grille behind a transparent surface.
INTERIOR DESIGN: PEOPLE AT CENTRE STAGE
A high level of spaciousness, a mixture of high-quality materials, newly developed seats with integral head restraints and an exceptionally large panoramic glass roof immerse all five seats of the BMW iX cabin in a luxurious, lounge-like ambience. The all-new architecture of the BMW iX cabin underpins a perfectly clear and straightforward functionality that revolves entirely around the needs and emotions of the driver and their fellow occupants.
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