The new BMW 7 Series
The sixth generation of the BMW 7 Series is a true flagship of the BMW range, blending comfort, style, dynamic ability and cutting-edge technology in equal measure to create an inspiring mode of luxury transport.
Thanks to the intelligent use of multiple materials in the construction of the body, including carbon-fibre reinforced plastic (CFRP) for the Carbon Core, the new BMW 7 Series is both stronger and up to 130kg lighter than its predecessor. This advanced construction is complemented by six-cylinder petrol and diesel engines taken from the latest generation of BMW power units.
With a wealth of interior comfort and driving features, from new ConnectedDrive technology to the sumptuous Executive Lounge feature, the new BMW 7 Series redefines luxury on the move.
EXTERIOR DESIGN: PRESENCE AND ELEGANCE IN HARMONY
The design of the new BMW 7 Series is a thoroughly modern interpretation of luxury. Every detail has been executed with meticulous precision, clearly positioning the new BMW 7 Series as the flagship model of the current BMW range: a car of elegance, refinement, advanced technology and high quality workmanship.
Like its predecessor it is offered in two body variants. The wheelbase of the extended version is 14cm longer, at 3,210mm and offers extra rear space as a result. At 5,098mm in total length (long-wheelbase version: 5,238mm), 1,902mm in width (excluding mirrors) and 1,478mm (1,485mm) in height, the new BMW 7 Series is the largest series-produced car the brand has ever built. Both body variants display familiar BMW proportions, characterised by a long bonnet, short front overhang, long wheelbase and a set-back passenger compartment. A smoothly downward-sloping roofline adds a hint of sportiness.
From the front it radiates a feeling of assured presence. It is the brand’s first car to feature an Active Air Stream kidney grille, improving aerodynamics as well as making a strong visual statement. The headlight units extend up as far as the grille, while the light graphic of the familiar BMW twin circular headlights is levelled off at its upper and lower edges. The headlights have a precisely detailed design that portrays the sophisticated technology within both in standard full LED form and when optional BMW Laserlights are specified. The lower air intake stretched wide across the front end, the chrome bars in the outer edges of the intake and the horizontal contours of the LED fog lamps underline the car’s broad-set stance.
Viewed in profile the new BMW 7 Series is defined by outward curving surfaces and a double swage line. The wrap-around window frame, taking in the Hofmeister kink, is a single-piece element for the first time in a series-produced model, while the Air Breather surround in the front side panel spawns a chrome trim strip which runs along the lower edge of the doors, emphasising a low centre of gravity. The exterior mirrors appear to grow organically out of the window frame, a slender stalk providing the sole connection between mirrors and car body.
The double swage line extends into the upper contour of the body and the light strips of the rear lights. All the light sources for the tail lights feature LED technology, with both L-shaped light units connected by a chrome bar that extends the full width of the rear end.
Two non-metallic and nine metallic colour shades are available for the exterior paintwork of the new BMW 7 Series. Another two variants can be ordered exclusively in conjunction with the M Sport package and also one BMW Individual special paint finish completing the set. Depending on the model variant, the new BMW 7 Series comes as standard with either 18- or 19-inch light-alloy wheels, while the options list and Original BMW Accessories range offer a selection of other light-alloy wheels in 18- to 21-inch sizes.
Prices start from £64,530 OTR.
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