The new BMW 7 Series
With the new BMW 7 series, the latest generation of the brand’s flagship saloon, BMW is set to redefine the luxury segment with new levels of electrification, sustainability and digitalisation.
The new BMW 7 Series represents a significant step up from its renowned predecessor, with an innovative specification designed to deliver incredible driving pleasure, unsurpassed long-distance comfort and a cutting-edge digital experience.
Beneath a graceful exterior that fuses striking modern style with the practicality and imposing nature of a premium saloon, the new BMW 7 Series introduces an advanced drivetrain that – for the first time – brings plug-in electrification to every model sold in the UK.
Available exclusively in long-wheelbase form in either M Sport or Excellence specification, the new BMW 7 Series range comprises models from both the BMW i and BMW M brands. Launching later this year with the pure electric i7 xDrive60, the plug-in hybrid 750e xDrive and M760e xDrive are set to follow in spring 2023. The dedicated M Performance model will deliver 571hp, combining the searing performance characteristics of a BMW M model with efficiency-enhancing plug-in hybrid technology. BMW i7 M70 xDrive, the future flagship model, will follow later in 2023.
Naturally, the new BMW 7 Series complements its state-of-the-art drivetrain with a blend of luxurious interior design and an astonishing entertainment experience. Innovative features such as the unique 31.3-inch 8K BMW Theatre Screen, the multi-sensory vehicle experience BMW iDrive with the latest generation of BMW Operating System 8, plus the new BMW Curved Display and BMW Interaction Bar, highlight the progressive saloon’s character.
Like its predecessors, the new BMW 7 Series will be built at BMW Group Plant Dingolfing. Sustainability is a key consideration, with all electricity for the production of the new BMW 7 Series coming from renewable sources, while use of recycled and sustainable materials in the car has been significantly increased.
The new fully-electric BMW i7 xDrive60 is priced from £107,400 RRP, with the first UK deliveries expected to commence from December 2022.
DISTINCTIVE PRESENCE
The front of the new BMW 7 Series, with the combination of the illuminated BMW kidney grille and two-piece split headlight units, gives the brand’s flagship model a highly distinctive presence. The front-end design, developed specifically for BMW’s luxury models, enables clear differentiation from the brand’s other models. The BMW i7 uses accents in BMW i Blue to advertise its segment-leading sustainability qualities. On all other variants except the BMW M760e xDrive, the exhaust tailpipes are integrated out of sight into the rear apron.
ICONIC GLOW
At the front of the new BMW 7 Series, the brand’s hallmark twin circular headlights and BMW kidney grille have been newly interpreted. The light functions are divided into two separate areas, with the more prominent upper elements cut from exclusive crystal glass as an option. The new BMW 7 Series comes as standard with Adaptive LED Headlights including cornering light, plus matrix high beam and the BMW Selective Beam non-dazzling high beam assistant.
The extremely slim strip of lights set higher up in the front end brings together the daytime driving lights, sidelights and turn indicators. The optional BMW crystal headlights Iconic Glow create an all-new light effect unmatched by any other car. Here, crystals from Swarovski – arranged in L shapes and each backlit by 14 LED units – perform the role of sidelights and daytime driving lights, with the crystals reflecting the light in a multitude of facets even when they are off. At night, 22 LED units light up the crystals from behind and team up with the kidney grille’s contour lighting to create an unmistakable light graphic. Two LED elements below the crystals provide the striking daytime driving light signature, integrate the turn indicator, and increase the sparkle of the crystals in each function and colour.
The BMW crystal headlights Iconic Glow also lay on a visually expressive Welcome and Goodbye Scenario. When the customer approaches their car, first the illuminated surround of the BMW kidney grille is activated (standard on Excellence and M Sport models), followed by the enhanced sparkle of the BMW crystal headlights. Then the standard-fit dynamic light carpet is revealed. LED lights integrated into the door sills project four graphics, one after the other, onto the ground just outside the doors of the new BMW 7 Series. This welcome display continues in the interior as part of a neatly composed choreography that enhances the luxury-infused digital experience.
The slim and elegant LED rear light units extend well into the car’s flanks. The ‘L’ shape familiar from many other BMW models is formed by an integrated chrome strip and the rear light bars positioned below it. The braking light and turn indicator light are generated by two slim strips below the main rear lights.
BMW i7 – SUBTLE POINTS TO TOP-LEVEL SUSTAINABILITY
The all-electric BMW i7 features distinctive design accents to highlight its fully-electric status, with its kidney grille sporting the BMW i sub-brand logo. The horizontal bar in the lower air intake, the decorative elements in the side skirts and rear apron, and the surrounds of the BMW logo at the front and rear all come in BMW i Blue as standard.
BMW M760e xDRIVE – HIGH-IMPACT VISUALS
The M-specific front apron of the BMW M760e xDrive includes a three-section lower air intake. The side intakes, like the low-beam and high-beam headlights, are set deep into the front apron, which ensures the visual focus is centred squarely on the daytime driving light units and the BMW kidney grille. The indented sweep running down the centre of the bonnet extends into the upper section of the bumper and frames the BMW logo.
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