Volkswagen unveils new Star Wars inspired ID.Buzz cars to celebrate new series
Both ID.Buzz showcars were on the carpet at the premiere of Obi-Wan Kenobi – a surprise addition to the fan event, where Volkswagen brand ambassador and star of the series, Ewan McGregor, was also in attendance.
A first-time collaboration between Volkswagen and Lucasfilm, the ID.Buzz vehicles saw designers from both companies working together to create special skins, drawing specific inspiration from the characters of Obi-Wan Kenobi and Darth Vader – two iconic characters from the series.
“The opportunity to explore how Obi-Wan Kenobi and the Volkswagen brand could come together on a vehicle was pure fun. The themes of good and evil, light and dark aren’t necessarily concepts we apply to cars. The ID.Buzz collaboration offered a unique opportunity to have the cars become graphic reflections of two iconic characters,” says Doug Chaing, Lucasfilm VP and executive creative director.
“In close collaboration with Lucasfilm, we combine the timeless and functional design of the ID.Buzz with the fascinatingly detailed world of Obi-Wan Kenobi,” explains Volkswagen head of design Jozef Kabaň.
This philosophy also compelled the ID.Buzz lettering on the rear of the vehicles, which was designed using the classic Star Wars ‘Aurebesh’ font – instead of the font of standard Volkswagen models.
Other lettering inspired by the series is located on the fenders.
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